Drake Center Wins Three National Aster Awards for Healthcare Marketing

Drake Center has won three Aster Awards for marketing materials developed around its "Real People, Remarkable Recoveries" campaigns. The awards include: Gold Award - Calendar Category; Silver Award - DVD/Video Production Category; and Silver Award - Physician Referral Series Category.

The Real People, Remarkable Recoveries campaign highlights Drake's services through the stories of real patients who have had dramatic, against-the-odds recoveries from catastrophic illnesses and injuries. In addition to the calendar and DVD, tactics have included a physician newsletter, community magazine, radio and billboard advertising, A sampling of these stories and videos can be found at www.Drake Center.com.

"These campaigns have raised awareness, on both a local and national level, of Drake's capabilities as the premier provider of medically complex and rehabilitative care," says Lori Deaton, Director of Public Relations, Marketing and Market Development at Drake. "I am so very proud of our marketing team. We have a small staff that is incredibly creative, productive and passionate about sharing the wonderful things happening at Drake Center.

Most important, they put our patients first. This has enabled them to share Drake's stories of remarkable recoveries in a way that is respectful of patients' preferences, turning many past patients into Drake Center advocates."

The Aster Awards recognize excellence in medical and healthcare marketing allowing healthcare organizations and advertising agencies to compete across the nation and the world. This year it attracted more than 3,000 entries. Winning entries, judged by a diverse panel of experts, are published in Marketing Healthcare Today magazine.

This marks the fourth national marketing award earned by the Drake Center team in the past year. In October, the team was awarded with the HealthLeaders 2009 Platinum Award for Best Community Outreach Program by a mid-sized hospital.

Drake Center is the leading provider of specialized medical and rehabilitative care in the region, offering a complete range of inpatient and outpatient care. Services include long-term acute care (medically complex care and rehabilitation), skilled nursing, assisted living, research and various outpatient and wellness services. For more information, call 513-418-2500, follow Drake Center on Facebook or visit www.DrakeCenter.com.